Brand Strength Assessment


If being on the level is crucial for the next level of the business

When you lead an established brand, you know that there are a lot of ways to improve and strengthen it, but it can also be difficult to gauge which path would bring the best results.

For the past 18 years, we’ve helped brands uncover their uniqueness and bring it to the next level. Our way of evaluating brands has helped bring objectivity into the process of transforming our clients’ businesses. Knowing what needs to be improved is crucial in achieving business outcomes that matter.

If you’re already looking at how you can future proof your business together with your team or if you’re thinking, how can I ensure that my brand is strong enough, and my business is resilient enough to overcome any future uncertainty? We offer you the Brand Strength Assessment.


Future proof your business together with your team.

We designed this to guide progressive teams who want to evaluate which parts of their brand are working, and what can be improved to achieve the business outcomes that matter the most.

Gain clarity

Have a clear baseline, goals, and metrics for various aspects of your brand & business

Achieve alignment

Get your leadership team onboard in strengthening your brand and building business resilience.

Create future growth

Gear your business towards success by focusing on key areas and best practices.

What's included

4-hour Online Team Session

Tailor-fit guidance and insights for you and your leadership team

Session Recording

High quality audio and video recording, for you to review anytime

Review of Online Assets

Expert evaluation of your online brand impression

Results & Recommendations

In-depth diagnosis and recommendations for your long-term growth

Your Coaches

Cherry Kho

Brand Experience Director

Cherry guides visionary leaders in building resilient organizations with a strong brand.

In 2014, as a result of taking a Masters in Entrepreneurship at the Ateneo de Manila Graduate School of Business, she developed an integrated end-to-end process in brand-building that can solve organizational misalignment. In her practice as a designer and strategist, she has continuously provided guidance and tools for brands to achieve a unified identity both locally and internationally for over 23 years.

She and her team have been trusted by over 300 brands across 15 industries, some of which are listed within the Top 500 of the Philippine Stock Exchange.

Raymond Yap PikHwee

Business Coach

Raymond believes the philosophy of “give to gain”.  He believes in supporting and grooming his clients and students to be successful.

Raymond is a qualified Practicing Management Consultant for Business Excellence (SPRING-Singapore) and Service-Class (SPRING-Singapore). He is an experienced certified Executive Coach and has helped the Singapore Armed Forces since November 2007.  He has since then coached more than 60 senior military officers.  He has certifications for coaching from the Stolmack Group Pte Ltd (Australia), University of Lancaster (UK) and Erickson Coaching International (Canada).

He is also an established TetraMap® Master Facilitator certified by Yoshimi and Jon Brett, who are the founders of the TetraMap®.  He is also a certified facilitator for MBTI and SDI profiling tools.  In addition, he is a certified Neuro-Linguistics Programming (NLP) Master Practitioner.

Extra Support

Tools and resources to help you enhance your brand strength and business resilience.

1-hour Online Consultation 

For any follow-up questions you might have after the session with our Chief Brand Strategist

1-hour Business Excellence Talk

Learn the criteria for strengthening your business management systems from our Associate Business Coach.

2-hour Business Continuity Planning Session

Vision to Action Webinar Video

Learn from the stories and discover insights from leaders who experienced the Vision to Action Coaching session.

20-page Vision to Action Toolkit Preview

An exclusive look into our new product

Business Resilience Webinar Video

Gain additional insights that you can apply to your business

Case Studies for Business Resilience

Learn from the success of local and international brands

Resource Guide 

A list of books, video articles, and other materials we have used over the years to develop the right mindset and maintain our sense of clarity, confidence, and future growth.

Bring your business to the next level with a Brand Strength Assessment

If you’re already looking at how you can future proof your business together with your team, we can help you with an objective evaluation of where you are in your journey and give recommendations from a branding perspective.

Sign-up and get a complimentary 15-minute call with our Chief Brand Strategist to discover how we can help your business.

Launching soon this October.

Sign-up now and get notified once we start accepting enrollees
  • ✓ 4-hour Online Team Session (6 seats)
  • ✓ High quality audio and video recording
  • ✓ Review of Online Assets
  • ✓ Results & Recommendations
  • ✓ Extra Support—tools and resources for business resilience

The Vision to Action Toolkit

We designed a DIY workbook for entrepreneurs who feel confident that they can do it on their own. Get started on clarifying your vision, goals, strengths, and translating all of that into an actionable plan for your business. 

Learn more