Our Belief

We believe that everyone has their own unique strengths and identity. Our mission is to help leaders of organizations uncover their brand’s compelling purpose which can transform their business to add real value to people’s lives.

Together we will help you build an enduring brand rooted in its relationship with people. We partner with you to design organizations that people will love to be a part of.

Building a Strong Brand

Our inside-out process—Clarity, Alignment and Consistency—helps you focus on your goals, communicate better with your stakeholders and create enduring bonds.

We partner with you in building a strong and human brand that connects with people on a deeper level.


A brand that is clear on its purpose is a brand that knows what it stands for. It doesn't get lost in the clutter and instead allows you to enhance your strengths and move towards your goals.


Brand Alignment directs everyone towards your vision. It gives leaders, employees and customers the confidence and trust to make decisions and scale your business.


Consistency is the mark of authenticity. It is how you resonate with your audience, improve brand recall and build trust–the foundation of enduring relationships.

Our Role

Bluethumb was founded on a simple principle: to help brands grow. Today, as a full-fledged brand consultancy, we collaborate with organizations to discover and shape their own identities––becoming strong brands that don’t just survive, but thrive.

We guide you in every aspect of your organization––from your visual language, to your products and services, to the people you choose to build relationships with. In an ever-changing and competitive world, we’ll help you gain the competence to scale and sustain your brand value.


  • Brand Clarity
    • Clarity Session
  • Brand Insights
    • Brand Review
    • Digital Research
    • Stakeholder Interviews


  • Strategy
    • Brand Strategy Session
    • Product & Service Strategy
    • Brand Architecture
    • Journey & Experience Map
    • Internal Culture
  • Brand Identity
    • Logo
    • Identity System
    • Brand Voice
    • Brand Story


  • Design & Execution
    • Photography
    • Art Direction
    • Copywriting
    • Packaging
    • Print
    • Retail Experience
    • Trade Show Exhibits
    • Signage & Wayfinding
    • Websites
    • Brand Guidelines
  • Communications
    • Brand Launch & Activations
    • Audiovisual Presentations
    • Social Media Content
    • Brand Campaigns

Our Partners

We partner with committed brands with the passion to make people’s lives better.

  • AP Cargo
  • Besterm
  • Biofresh
  • Bread and Butter
  • Burlington
  • CB Estrada Pawnshop
  • Ceb GetGo
  • Chris Sports
  • Fruitas
  • Hineleban
  • JG Summit Petrochemicals
  • Jipan
  • Maxicare
  • Megawide
  • Microtel
  • Ministop
  • Minute Burger
  • Pacific Bay
  • Philippine Franchise Asia
  • Pili
  • Quicklean
  • Rebisco
  • Robinsons Bank
  • Robinsons Selections
  • Robinsons Supermarket
  • SM
  • Southstar Drug
  • Summit Hotels
  • Tobi
  • True Home