We believe in Purposeful Creativity

We aim for unity and harmony in everything we do. 

We believe in the power of clear communication and in building relationships with the right people. 

Our design solutions uncover the uniqueness of brands — turning their vision into a tangible reality. 

We design experiences that tell a story, leave a mark, and own a space in people’s minds.

We help your business grow and scale for the long run.

We Create Authentic Brand Experiences & Impactful Design

Brand Clarity

We identify opportunities for your brand to set you in the right course.

Brand Alignment

We design systems that will guide your people to move at the same speed.

Brand Engagement

We help you attract and resonate with the right people through engaging experiences.

Brand Consistency

We equip teams with the tools to sustain your brand.

Learn how our brand solutions can help future-proof your business with a strong brand.

Find out more

Our People

Cherry Kho

Founder & Brand Experience Director

Cherry believes that bringing out the unique strengths and values of the entrepreneur is crucial in setting the foundation for a strong brand to scale sustainably with impact. She developed the integrated end-to-end process for branding while taking her Master in Entrepreneurship in 2014 at the Ateneo Graduate School of Business. For over 20 years, she has designed tools and provided guidance to leaders of both local and international brands, to grow in ways that truly add value to their world.

Writing and designing the Vision to Action Toolkit with my team during the pandemic deepened our understanding of what a powerful vision is. It made us realize that life is too short to dream small.

Our Team

Marina Maranan
Allen Apo
Dominique Yu
Gimarie Orgen
Ben Cabanilla

Our Collaborators

Miko Lapira
Sujata Mukhi
Richard Cruz
Marimel Villapando
Raymond Yap
Chris Lim
Eric Dimar
Miguel Lindo
Willy Arcilla

Our Clients

We partner with progressive leaders and entrepreneurs that are committed to helping people live better lives.

Anvil Business Club

AP Cargo




Bread & Butter


CB Estrada Pawnshop

Ceb GetGo

Charity First

Chris Sports




International School Manila

JG Summit Petrochemicals






Minute Burger

Pacific Bay

Philippine Franchise Association

Philippine Stock Exchange

Philippine Marketing Association




Robinsons Bank

Robinsons Selections

Robinsons Supermarket


Southstar Drug

Summit Hotels

Tapa King

The Manila Cathedral




True Home