Type

Start up who wants to become a strong brand.Established business who wants to become a stronger brand.Established business with a strong brand that needs design services.

Branding Goals

ExpansionIncrease Market ShareNew Product/ServiceOthers

Target Launch (When do you expect everything to be finished?)

How much do you hope to earn or scale as a result of branding and designing?

Who are the key decision makers in this project? Please specify.

Website/Social Media Accounts

What are the current challenges of your company that you feel branding and design can address?

Who are your competitors?

Describe your target market in a sentence. Example: Grab caters to young urban professionals who are looking for a safer and more efficient means of transport.

What are the unique benefits of using your product or service?

Branding and Design Requirements

Why do you need Bluethumb's help?

Strategy

Brand ClarityBrand ReviewBrand ResearchInnovation SessionBrand and Culture SessionBrand ArchitectureBrand Strategy (Brand Positioning, Brand Purpose, Brand Personality, Target Market Persona and Brand Persona)Communications PlanOther

Brand Identity

NamingVerbal Identity (Tone of Voice, Key Message & Brand Story)LogoArt DirectionVisual ElementsPhotography & StylingIllustrationsBrand Identity GuidelinesOther

Retail

Store DesignShowroomEnvironmental GraphicsWayfindingBoard-UpPackagingPosterUniformsFlyerRetail Store GuidelinesOther

Digital

Website DesignMobile App DesignContent StrategyVideo & Motion GraphicsSocial Media ContentSocial Media TemplatesSocial Media PlaybookOther

Experience Design: Customer

Customer Journey DesignMarketing Comms GuidelinesBrand BookBrand Identity GuidelinesTrade Show & Exhibit BoothLocal Store Marketing GuidelinesBrand Campaign GuidelinesInternal Launch Event DesignInternal Brand Launch AVPExternal Brand Launch AVPPublic Relations (Online and Offline)Digital Press KitOther

Experience Design: Employee

Employee Journey DesignEmployee Comms GuidelinesCulture BookManagers ManualOther