Weaving a new coffee experience

Figaro started out in 1993 as a small kiosk and has grown into a well-loved local brand that carries premium coffee blends in its homey, European-inspired cafés.

The brand saw promising potential in their products and wanted to share the Figaro experience not just with the Filipinos who do not frequent their locations, but also with coffee aficionados residing in other countries. We created packaging designs that spoke of the history and warmth of the Filipino people and our coffee, as well as our local culture and tradition – a key takeaway from Figaro’s goal to distribute the products internationally. Through this, Figaro did not just succeed in introducing local coffee to the global market – they gave foreigners a glimpse of what life is like in the Philippines as well.

Figaro currently has more than 60 branches worldwide and their coffee blends are also available at major supermarkets and specialty shops here and abroad.

Client

Figaro

Industry

Consumer Goods

Solutions

  • Brand Strategy
  • Design
    • Packaging

Client

Figaro

Industry

Consumer Goods

Solutions

  • Brand Strategy
  • Design
    • Packaging