Company Name

    Brand Name




    Contact Number

    How did you find us?

    You are a...

    Start up who wants to become a strong brand.Established business who wants to become a stronger brand.Established business with a strong brand that needs design services.

    Branding Goals

    ExpansionIncrease Market ShareNew Product/ServiceOthers

    Target Launch (When do you expect everything to be finished?)

    How much do you hope to earn or scale as a result of branding and designing?

    Who are the key decision makers in this project? Please specify.

    Website/Social Media Accounts

    What are the current challenges of your company that you feel branding and design can address?

    Who are your competitors?

    Describe your target market in a sentence. Example: Grab caters to young urban professionals who are looking for a safer and more efficient means of transport.

    What are the unique benefits of using your product or service?

    Branding and Design Requirements

    Why do you need Bluethumb's help?


    Brand ClarityBrand ReviewBrand ResearchInnovation SessionBrand and Culture SessionBrand ArchitectureBrand Strategy (Brand Positioning, Brand Purpose, Brand Personality, Target Market Persona and Brand Persona)Communications PlanOther

    Brand Identity

    NamingVerbal Identity (Tone of Voice, Key Message & Brand Story)LogoArt DirectionVisual ElementsPhotography & StylingIllustrationsBrand Identity GuidelinesOther


    Store DesignShowroomEnvironmental GraphicsWayfindingBoard-UpPackagingPosterUniformsFlyerRetail Store GuidelinesOther


    Website DesignMobile App DesignContent StrategyVideo & Motion GraphicsSocial Media ContentSocial Media TemplatesSocial Media PlaybookOther

    Experience Design: Customer

    Customer Journey DesignMarketing Comms GuidelinesBrand BookBrand Identity GuidelinesTrade Show & Exhibit BoothLocal Store Marketing GuidelinesBrand Campaign GuidelinesInternal Launch Event DesignInternal Brand Launch AVPExternal Brand Launch AVPPublic Relations (Online and Offline)Digital Press KitOther

    Experience Design: Employee

    Employee Journey DesignEmployee Comms GuidelinesCulture BookManagers ManualOther